Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods
Author:
Affiliation:
1. Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
2. Markplus Inc. EightyEight@Kasablanka, Jakarta, Indonesia
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2019.1696438
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1. Flexibility Versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System
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