Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Author:
Affiliation:
1. Department of Industrial and Management Engineering, Indian Institute of Technology, Kanpur, UP, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1886384
Reference75 articles.
1. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
2. Permeability of Group Boundaries
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4. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
5. Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic
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