Cultural Meaning, Advertising, and National Culture: A Four-Country Study-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Cultural Meaning, Advertising, and National Culture: A Four-Country Study

Published:2017-10-09 Issue:1 Volume:31 Page:4-17
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Czarnecka Barbara¹,Brennan Ross²,Keles Serap³

Affiliation:

1. Department of International Business, Marketing and Tourism, University of Bedfordshire, Luton, UK

2. Centre for Research on Management, Economy and Society, University of Hertfordshire, Hatfield, UK

3. Norwegian Center for Child Behavioral Development, Oslo, Norway

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/08911762.2017.1376364

Reference84 articles.

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo;Media Asia;2024-03-20

2. Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand;Journal of Global Marketing;2024-02-08

3. The influence of television content on advertisement: a neurophysiological study;Frontiers in Psychology;2024-02-02

4. Activism, Social Identity Theory and Brand: Political and Protest Consumer Identities About March 8 Women's Day;Sosyoekonomi;2023-04-28

5. Visual Communication: Exploring Representations of Vietnamese Culture in Advertising;ICTE Conference Proceedings;2023-03-22

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3