Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements
Author:
Affiliation:
1. Department of Exercise and Sport Science, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/24704067.2019.1577161
Reference39 articles.
1. Telecast Deregulation and Competitive Balance
2. Demand for Sport
3. Event History Modeling
4. Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights
5. NCAA football television viewership: Product quality and consumer preference relative to market expectations
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