NCAA football television viewership: Product quality and consumer preference relative to market expectations-Reference-Cited by-同舟云学术

NCAA football television viewership: Product quality and consumer preference relative to market expectations

Published:2018-10-01 Issue:4 Volume:21 Page:377-390
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Brown Katie M.¹,Salaga Steven²

Affiliation:

1. Texas A&M University, 343 Blocker , 4243 TAMU , College Station, TX, 77843, United States

2. University of Georgia, 361 Ramsey Center , 330 River Road , Athens, GA, 30602, United States

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2017.08.008

Reference53 articles.

1. Does Television Crowd Out Spectators?

2. Satellite broadcasting and match attendance: the case of rugby league

3. DO SOCCER ASSOCIATIONS REALLY SPEND ON A GOOD THING? EMPIRICAL EVIDENCE ON HETEROGENEITY IN THE CONSUMER RESPONSE TO MATCH UNCERTAINTY OF OUTCOME

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