The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332667.2016.1209051
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1. Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
2. Reciprocal Effects of Commitment on Exporter–Importer Relationships
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