Relationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits
Author:
Affiliation:
1. Department of Marketing, University of València, València, Spain
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2216372
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3. Developing benchmarks to capture relative performance for sales force incentives decisions: Lessons from B2B insurance industry
4. A cross-national meta-analytic examination of predictors and outcomes associated with work–family conflict.
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