Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan
Author:
Affiliation:
1. Tenders Department, Hikma Pharmaceuticals Company, Amman, Jordan
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2018.1534062
Reference53 articles.
1. Al-alak, B. & Nawas, I. (2010). Evaluating the effect of marketing activities on relationship quality in the banking sector: The case of private commercial banks in Jordan. International Journal of Marketing Studies, 2(1), 78.
2. Almomani, H. (2017). Antecedents and consequences of relationship quality on pharmaceutical industry (unpublished master thesis). University of Jordan, Amman, Jordan.
3. Al-Zu’bi, Z., Sweidan, G., Dmour, H. & Aldmour, R. (2012). The effect of relationship marketing on customer loyalty in the Jordanian Pharmaceutical Industry. European Journal of Economics, Finance and Administrative Sciences, 33(53), 153–173.
4. Structural equation modeling in practice: A review and recommended two-step approach.
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