Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan-Reference-Cited by-同舟云学术

Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan

Published:2019-03 Issue:2 Volume:18 Page:108-123
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Almomani Hamzeh Q.¹^ORCID

Affiliation:

1. Tenders Department, Hikma Pharmaceuticals Company, Amman, Jordan

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2018.1534062

Reference53 articles.

1. Al-alak, B. & Nawas, I. (2010). Evaluating the effect of marketing activities on relationship quality in the banking sector: The case of private commercial banks in Jordan. International Journal of Marketing Studies, 2(1), 78.

2. Almomani, H. (2017). Antecedents and consequences of relationship quality on pharmaceutical industry (unpublished master thesis). University of Jordan, Amman, Jordan.

3. Al-Zu’bi, Z., Sweidan, G., Dmour, H. & Aldmour, R. (2012). The effect of relationship marketing on customer loyalty in the Jordanian Pharmaceutical Industry. European Journal of Economics, Finance and Administrative Sciences, 33(53), 153–173.

4. Structural equation modeling in practice: A review and recommended two-step approach.

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