Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships-Reference-Cited by-同舟云学术

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Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships

Published:2018-10-02 Issue:4 Volume:17 Page:292-310
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Saath Melanie¹,Schönitz Marie-Sophie¹^ORCID,Siems Florian U.¹,Papen Marie-Christin¹^ORCID

Affiliation:

1. Chair of Marketing, TU Dresden, Dresden, Germany

Publisher

Informa UK Limited

Subject

Marketing

Link

https://tandfonline.com/doi/pdf/10.1080/15332667.2018.1534061

Reference90 articles.

1. Convoy Model of Social Relations

2. The Convoy Model: Explaining Social Relations From a Multidisciplinary Perspective

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2. Social anxiety and the consumer: Examining the relationship between social media users’ level of social anxiety and attitudes toward customer service channels;Journal of Marketing Communications;2022-05-07

3. Strengthening U.S. Politicians’ Reputation;Society;2020-01-16

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