Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study-Reference-Cited by-同舟云学术

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Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study

Published:2014-10-08 Issue:2 Volume:25 Page:213-231
ISSN:0129-2986
Container-title:Asian Journal of Communication
language:en
Short-container-title:Asian Journal of Communication

Author:

Muralidharan Sidharth,Xue Fei

Publisher

Informa UK Limited

Subject

Education,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/01292986.2014.944923

Reference79 articles.

1. Exploring the relationship between celebrity endorser effects and advertising effectiveness

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3. The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction;Journal of Vacation Marketing;2021-02-18

4. Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach;Global Business Review;2019-10-15

5. Congruence and celebrity endorser credibility in Japanese OTC drug advertising;International Journal of Pharmaceutical and Healthcare Marketing;2018-06-29

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