IT’S ABOUT ENJOYING THE VIRTUAL EXPERIENCE: THE ROLE OF ENJOYMENT AND ENGAGEMENT IN THE ADOPTION OF VIRTUAL REALITY IN MARKETING EDUCATION
Author:
Affiliation:
1. Department of Marketing, Sacred Heart University, Fairfield, CT, USA
2. Department of Marketing and Management, Texas A&M University – San Antonio, San Antonio, TX, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2021.1965486
Reference63 articles.
1. The theory of planned behavior
2. Factors influencing consumer intention in social commerce adoption
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Student teachers’ satisfaction for blended learning via Edmodo learning management system
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Empowering Architectural STEM Education: Unveiling Student Experiences Through Virtual Reality (VR) in Building Information Modeling (BIM) Course;2024 9th International STEM Education Conference (iSTEM-Ed);2024-07-31
2. Virtual reality as a bridge: enhancing intercultural learning and communication skills among international students;International Communication of Chinese Culture;2024-06-03
3. Responding to Islamic finance anomalies in Indonesia: Sharia financial literacy using virtual reality context;Journal of Islamic Accounting and Business Research;2024-02-29
4. Surveying the (Virtual) Landscape: A scoping review of XR in postsecondary learning environments;Education and Information Technologies;2023-08-21
5. Investigating the Factor that Influences the Implementation of Virtual Reality for Science Learning;2023-03-31
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3