PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES

Published:2022-10-31 Issue:1 Volume:33 Page:38-55
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Saavedra Torres Jose¹^ORCID,McLeod Bryan T.²^ORCID,Houghton David M.³^ORCID

Affiliation:

1. Department of Marketing, Sports Business & Event Management, and Construction Management, Northern Kentucky University, Highland Heights, KY, USA

2. Department of Marketing, School of Business, Francis Marion University, Florence, SC, USA

3. Department of Marketing, Williams College of Business, Xavier University, Cincinnati, OH, USA

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2022.2136974

Reference85 articles.

1. SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND

2. Alemany, C. (2020). Marketing in the age of resistance. Marketing. Retrieved from https://hbr.org/2020/09/marketing-in-the-age-of-resistance

3. Customer-brand disidentification: Conceptualization, scale development and validation

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE;Marketing Education Review;2023-01-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP