BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES
Author:
Affiliation:
1. Marketing Department, National University of Singapore Business School, Singapore, Singapore
2. Marketing Department, Miller College of Business- Ball State University, Muncie, IN, USA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2022.2082983
Reference68 articles.
1. Students’ Interest and Engagement in Classroom Activities
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4. The Legitimacy Paradox of Business Schools: Losing by Gaining?
5. Factorial and Criterion Validity of Scores of a Measure of Belonging in Youth Development Programs
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