A Case Study of Aston Villa Football Club
Author:
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/1062726X.2012.671985
Reference40 articles.
1. American v. National Football League: Using public relations to “win” a war against a monopoly
2. Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign
3. Unique crisis response strategies in sports public relations: Rugby league and the case for diversion
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