Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea-Reference-Cited by-同舟云学术

Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea

Published:2011-07 Issue:3 Volume:23 Page:243-268
ISSN:1062-726X
Container-title:Journal of Public Relations Research
language:en
Short-container-title:Journal of Public Relations Research

Author:

Kim Jeong-Nam,Rhee Yunna

Publisher

Informa UK Limited

Subject

Public Administration,Sociology and Political Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/1062726X.2011.582204

Reference53 articles.

1. Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale

2. Chang , Y. C. ( 2000 ).A normative exploration into environmental scanning in PR. Unpublished master's thesis, University of Maryland, College Park.

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