Native Advertising on News Websites: The Impacts of Media Organizational Factors on Disclosure Clarity
Author:
Affiliation:
1. School of Communication, Media and Theatre Arts, Eastern Michigan University, Ypsilanti, Michigan, USA
2. Department of Communications, University of Missouri-Kansas City, Kansas City, Missouri, USA
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/21670811.2022.2055597
Reference66 articles.
1. Saving Media or Trading on Trust?
2. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
3. Sponsorship Disclosures of Native Advertising: Clarity and Prominence
4. Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
5. The cultural and economic power of advertisers in the business press
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1. “It adds something and costs you nothing.” News consumers on the value exchange of native advertising and related responsibilities for news media;Journal of Media Business Studies;2023-05-16
2. CodexDB;Proceedings of the VLDB Endowment;2022-07
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