Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction
Author:
Affiliation:
1. Department of Commerce, Bahauddin Zakariya University, Multan, Pakistan
2. Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1423770
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