Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization-Reference-Cited by-同舟云学术

Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization

Published:2019-01-01 Issue:1 Volume:6 Page:1618431
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Gaber Hazem Rasheed¹,Wright Len Tiu²,Kooli Kaouther³

Affiliation:

1. College of Management and Technology, Arab Academy for Science, Technology & Maritime Transport, Alexandria, Egypt

2. Strategic Management and Marketing, De Montfort University, Leicester, UK

3. Marketing, Bournemouth University, Poole, UK

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.cogentoa.com/article/10.1080/23311975.2019.1618431.pdf

Reference66 articles.

1. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

2. On the evaluation of structural equation models

3. Social media and consumer engagement: a review and research agenda

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