Key factors of educational CRM success and institution performance: A SEM analysis-Reference-Cited by-同舟云学术

Key factors of educational CRM success and institution performance: A SEM analysis

Published:2023-04-01 Issue:1 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Octavia Ade¹,Jovanka Della Raymena²,Alqahtani Turki Mesfer³,Tanu Wijaya Tommy⁴,Habibi Akhmad⁵

Affiliation:

1. Department of Management Faculty of Economics and Business, Universitas Jambi, Jambi, Indonesia

2. Department of Early Childhood Teacher Education, Universitas Terbuka, Banten, Indonesia

3. Department of Instructional Technology, Jazan University, Jazan, Saudi Arabia

4. School of Mathematical Sciences, Beijing Normal University, Beijing, China

5. Department of Magister of Educational Technology, Universitas Jambi, Jambi, Indonesia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2196786

Reference64 articles.

1. Predicting the intention to use and hedonic motivation for mobile learning: A comparative study in two Middle Eastern countries

2. CRM dimensions and performance of SMEs in Yemen:the moderating role of human capital

3. Face and content validity of the virtual reality simulator ‘ScanTrainer®’

4. Organisational, technical and data quality factors in CRM adoption — SMEs perspective

5. The ‘digital natives’ debate: A critical review of the evidence

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