The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture-Reference-Cited by-同舟云学术

The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture

Published:2017-01-01 Issue:1 Volume:4 Page:1353231
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Bakare Akeem Soladoye¹^ORCID,Owusu Acheampong²^ORCID,Abdurrahaman Daha Tijjani³

Affiliation:

1. Faculty of Communication, Media & Broadcasting, Limkokwing University of Creative Technology, Cyberjaya, Malaysia

2. Limkokwing University of Creative Technology, Cyberjaya, Malaysia

3. International Compliance Unit (ICU), Limkokwing University of Creative Technology, Cyberjaya, Malaysia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.cogentoa.com/article/10.1080/23311975.2017.1353231.pdf

Reference81 articles.

1. Akinbode, M. O. (2014). Influence of mobile marketing on consumer purchase behavior in organized institutions in Lagos state, Nigeria. Retrieved September 5, 2015, from http://theses.covenantuniversity.edu.ng

2. Problems of an Emergent Written Language of the Global System for Mobile Communication (GSM) in Nigeria

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