Examination of the antecedents and consequences of consumers' attitudes towards mobile advertising
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Published:2024
Issue:3
Volume:24
Page:256-282
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ISSN:1470-949X
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Container-title:International Journal of Mobile Communications
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language:en
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Short-container-title:IJMC
Author:
Sargin Sinem,Kocer Leyla Leblebici
Publisher
Inderscience Publishers