The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam-Reference-Cited by-同舟云学术

The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Published:2023-12-18 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Nguyen Xuan Hung¹^ORCID,Nguyen Thi Tinh¹,Anh Dang Thi Hoai¹,Dat Ngo Thanh¹,Nguyen Thi Men¹,Anh Vu Thi Kim²

Affiliation:

1. School of Trade and International Economics, National Economics University, Ha Noi, Vietnam

2. Faculty of Accounting, Trade Union University, Ha Noi, Vietnam

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2292797

Reference80 articles.

1. The theory of planned behavior

2. Consumer attitudes towards online shopping

3. The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

4. An Investigation of Perceived Value Dimensions: Implications for Hospitality Research

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