From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks’ brand equity through stakeholder engagement, and customer loyalty?-Reference-Cited by-同舟云学术

From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks’ brand equity through stakeholder engagement, and customer loyalty?

Published:2023-07-09 Issue:2 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Sarpong Francis Atta¹^ORCID,Sappor Peter²^ORCID,Nyantakyi George³,Ahakwa Isaac⁴^ORCID,Esther Agyeiwaa Owusu⁵^ORCID,Blandful Cobbinah Benjamin⁶

Affiliation:

1. School of Finance, Zhongnan University of Economics and Law, Wuhan, P.R. China

2. Department of Accounting, University for Development Studies, Tamale, Ghana

3. School of Accounting, Zhongnan University of Economics and Law, Wuhan, P.R. China

4. School of Management, University of Science and Technology of China, Hefei, P.R. China

5. School of Management, Jiangsu University, Zhenjiang, Jiangsu, P.R. China

6. School of Economics, Shenzhen University, Shenzhen, P.R. China

Funder

The author(s) reported there is no funding associated with the work featured in this article

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2232159

Reference95 articles.

1. Managing brand equity: Capitalizing on the value of a brand name. New York: The Free PressAgarwal, MK & VR Rao, 1997. An empirical comparison of consumer-based measures of brand equity;Aaker D. A.;Marketing Letter,1991

2. Monetary Policy, Central Banks’ Independence, and Financial Development in Africa

3. The impact of social, environmental and corporate governance disclosures on firm value

4. The role and impact of rural banking on SMES (Small Medium Enterprise) in Ghana;Ackah D.;Global Journal of Management Studies and Researches,2014

5. Technology-driven growth and inclusive growth- implications for sustainable development in Africa

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Promoting sustainable development goals through generative artificial intelligence in the digital supply chain: Insights from Chinese tourism SMEs;Sustainable Development;2024-08-31

2. Enhancing teachers' commitment: Autonomy and learning in Ghana's basic schools;Teaching and Teacher Education;2024-06

3. Fostering Environmental Performance Via Corporate Social Responsibility and Green Innovation Initiatives: Examining the Moderating Influence of Competitive Advantage;Sage Open;2024-04

4. Shades of sustainability: decoding the impact of foreign direct investment on CO2 emissions in Africa’s growth trajectory;Environment, Development and Sustainability;2024-03-08

5. Unlocking Africa's potential: The transformative power of foreign direct investment for sustainable development;Heliyon;2024-03