Understanding online purchase intention: the mediating role of attitude towards advertising-Reference-Cited by-同舟云学术

Understanding online purchase intention: the mediating role of attitude towards advertising

Published:2022-07-05 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Ho Nguyen Hai¹²,Nguyen-Viet Bang³^ORCID,Hoang Nguyen Yen Thi³,Hoang Le Tin³

Affiliation:

1. Hong Bang International University, Vietnam

2. Ho Chi Minh City’s Party Committee, Vietnam

3. University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam

Funder

University of Economics Ho Chi Minh City, Vietnam

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2095950

Reference78 articles.

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4. Investigating the impact of social media advertising features on customer purchase intention

5. An, R. (2020). Vietnam’s southern key economic region: Opportunities for investment. Vietnam Briefing. Dezan Shira & Associates. Retrieved June 03, 2022, from https://www.vietnam-briefing.com/news/vietnams-southern-key-economic-region-opportunities-for-investment.html/

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