“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising-Reference-Cited by-同舟云学术

“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising

Published:2015-03-27 Issue:1 Volume:2 Page:1024926
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Sumpradit Nithima¹,Bagozzi Richard P.²,Ascione Frank J.³^ORCID

Affiliation:

1. Bureau of Drug Control, Thailand Food and Drug Administration, Nonthaburi, Thailand

2. Behavioral Science in Management, Ross School of Business, University of Michigan, 701 Tappan St., Ann Arbor, MI 48109-1234, USA

3. Clinical and Social and Administrative Sciences, University of Michigan College of Pharmacy, Ann Arbor, MI 48109, USA

Funder

This project was funded through internal sources available to the University of Michigan College of Pharmacy’s graduate program.

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2015.1024926

Reference104 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. American Heart Association. (2003). Older Americans and cardiovascular diseases. Retrieved March 2, 2003, from http://www.americanheart.org/downloadable/heart/1045753062255FS08OLD3.pdf

3. Stressful Life Events and Television Viewing

4. Goal Setting and Goal Striving in Consumer Behavior

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