The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic-Reference-Cited by-同舟云学术

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

Published:2021-01-01 Issue:1 Volume:8 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Patma Tundung Subali¹^ORCID,Wardana Ludi Wishnu²^ORCID,Wibowo Agus³^ORCID,Narmaditya Bagus Shandy²^ORCID,Akbarina Farida¹^ORCID

Affiliation:

1. Department of Business Administration, Politeknik Negeri Malang, Indonesia

2. Faculty of Economics, Universitas Negeri Malang, Indonesia

3. Faculty of Economics, Universitas Negeri Jakarta, Jakarta Indonesia

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1953679

Reference73 articles.

1. Influence of perceived benefits and traceability system on the readiness for Halal Assurance System implementation among food manufacturers

2. Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

3. Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

4. Factors influencing attitudes and intention to adopt financial technology services among the end-users in Lagos State, Nigeria

5. ICT Adoption in Small and Medium Enterprises: an Empirical Evidence of Service Sectors in Malaysia

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