Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption-Reference-Cited by-同舟云学术

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Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption

Published:2024-06-06 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Fu Chung-Jen¹,Silalahi Andri Dayarana K.¹²^ORCID,Yang Lee-Wen²,Eunike Ixora Javanisa³

Affiliation:

1. Department of Business Administration, College of Management, Chaoyang University of Technology, Taichung, Taiwan

2. Department of Marketing and Logistics Management, College of Management, Chaoyang University of Technology, Taichung, Taiwan

3. Master of Management Program, Graduate Program, University of HKBP Nommensen, Medan, Indonesia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2360509

Reference37 articles.

1. Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

2. Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

3. Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

4. Social media adoption in smes sustainability: evidence from an emerging economy

5. The technology–organization–environment framework;Baker J.;Information Systems Theory: Explaining and Predicting Our Digital Society,,2012

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategi untuk Meningkatkan Penjualan dengan Pemasaran Digital;Jurnal Bisnis dan Komunikasi Digital;2024-07-04

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