Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator
Author:
Affiliation:
1. Labuan Faculty of International Finance, Universiti Malaysia Sabah, Labuan, Malaysia
2. Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
3. Guilin Medical University, China
4. Edith Cowan University, Joondalup, Australia
Abstract
Publisher
SAGE Publications
Subject
General Social Sciences,General Arts and Humanities
Link
http://journals.sagepub.com/doi/pdf/10.1177/21582440211067220
Reference120 articles.
1. An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions
2. The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis
3. Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
4. Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs
Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Integrating role of green buildings in achieving carbon neutrality in an era of climate emergency;Sustainable Development;2024-01-17
2. Investigating key factors influencing consumer plastic bag use reduction in Nanjing, China: A comprehensive SEM-ANN analysis;Process Safety and Environmental Protection;2024-01
3. Transparency enhancement of supply chain capabilities through social media: a proposed hierarchical model;Environment, Development and Sustainability;2023-11-30
4. Determining key factors influencing SMEs’ performance: A systematic literature review and experts’ verification;Cogent Business & Management;2023-11-09
5. Review of artificial neural networks-contribution methods integrated with structural equation modeling and multi-criteria decision analysis for selection customization;Engineering Applications of Artificial Intelligence;2023-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3