Enhancing customer retention using customer relationship management approach in car loan bussiness-Reference-Cited by-同舟云学术

Enhancing customer retention using customer relationship management approach in car loan bussiness

Published:2020-01-01 Issue:1 Volume:7 Page:1738200
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Simanjuntak Megawati¹^ORCID,Putri Nadia E.²,Yuliati Lilik N.¹,Sabri Mohamad Fazli³⁴^ORCID

Affiliation:

1. Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, Bogor, Indonesia

2. School of Business, IPB University, Bogor, Indonesia

3. Institute for Social Science Studies, Putra Infoport, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

4. Department of Resource Management & Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

Funder

no direct funding

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1738200

Reference58 articles.

1. Enhancing Access to External Finance for New Micro-enterprises in South Africa

2. Customer retention management processes

3. Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan

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