Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook
Author:
Affiliation:
1. CENTRUM Católica Graduate Business School (CCGBS), Lima, Perú
2. Pontificia Universidad Católica del Perú (PUCP), Lima, Perú
3. School of Economics and Business, Pontificia Universidad Javeriana, Bogotá, Colombia
Funder
no direct funding
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1738201
Reference71 articles.
1. A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites: Facebook as the Exemplar
2. Valuable Virality
3. Do Overwhelmed Expatriates Intend to Leave? The Effects of Sensory Processing Sensitivity, Stress, and Social Capital on Expatriates' Turnover Intention
4. Antecedents of WOM: SNS-user segmentation
5. Generation Y's dining information seeking and sharing behavior on social networking sites
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