Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk-Reference-Cited by-同舟云学术

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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Published:2024-03-26 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Yolanda Putra Ronaldo¹²^ORCID,Maminiaina Heritiana Sedera Rakotoarisoa³^ORCID,Maminirina Fenitra Rakotoarisoa⁴^ORCID

Affiliation:

1. Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia

2. Institut Teknologi Bisnis dan Kesehatan Muhammadiyah Tulungagung, Tulungagung, Indonesia

3. Centre de Recherche ISCAM, ISCAM Business School, Madagascar

4. Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2328317

Reference79 articles.

1. Virtual Reality Therapy

2. Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories

3. Emotions and online gaming experiences: An examination of MMORPG gamers from India and the United States

4. Customer behavioural analysis: The impact of internet addiction, interpersonal competencies and service orientation on customers’ online complaint behaviour

5. Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products

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