Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach-Reference-Cited by-同舟云学术

Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Published:2024-06-03 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Persada Satria Fadil¹,Nadlifatin Reny²,Wibowo Angelica Cintya Mannuela²,Setiyati Etsa Astridya¹,Belgiawan Prawira Fajarindra³,Tri Prasetyo Yogi⁴⁵,Ong Ardvin Kester S.⁶^ORCID,Young Michael Nayat⁶

Affiliation:

1. Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia

2. Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia

3. School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia

4. International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan

5. Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan

6. School of Industrial Engineering and Engineering & Management, Mapua University, Manila, Philippines

Funder

Mapúa University Directed Research for Innovation and Value Enhancement

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2361868

Reference45 articles.

1. Pengaruh Promosi Ongkir terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Samarinda;Afithoni S.;Innovative: Journal of Social Science Research,,2023

2. Determining Employees Preference on Employee Shuttle Bus Attributes: A Conjoint Analysis Approach

3. Analysis of The Effect of Testimonies, and Brand Image on Buying Decision Variables in The Marketplace Shopee Through Trust as A Moderating Variable

4. Influence of LPG retail branding on household customer preference in Luzon, the Philippines using Conjoint Analysis

5. Consumer preference in using the services of bukalapak website with conjoint method