Influence of LPG retail branding on household customer preference in Luzon, the Philippines using Conjoint Analysis

Author:

Armea Joshua Grenel L.1,Prasetyo Yogi Tri1,Nadlifatin Reny2,Persada Satria Fadil3,Chuenyindee Thanatorn4

Affiliation:

1. Mapua University, Philippines

2. Institut Teknologi Sepuluh Nopember, Indonesia

3. Bina Nusantara University, Indonesia

4. Navaminda Kasatriyadhiraj Royal Air Force Academy, Thailand

Publisher

ACM

Reference22 articles.

1. Blijlevens , J. , Creusen , M. E. , & Schoormans , J. P. ( 2009 ). How consumers perceive product appearance: The identification of three product appearance attributes . International Journal of design, 3(3) , 27 - 35 . Blijlevens, J., Creusen, M. E., & Schoormans, J. P. (2009). How consumers perceive product appearance: The identification of three product appearance attributes. International Journal of design, 3(3), 27-35.

2. Ceviz , M. A. , & Kaleli , A. ( 2015 , October) . Pressure Regulator Optimization in LPG Fuel Injection Systems. In International Conference on Sustainable Energy and Environmental Engineering (pp. 62-64) . Ceviz, M. A., & Kaleli, A. (2015, October). Pressure Regulator Optimization in LPG Fuel Injection Systems. In International Conference on Sustainable Energy and Environmental Engineering (pp. 62-64).

3. The Different Roles of Product Appearance in Consumer Choice*

4. Relationships between service quality, brand image, customer satisfaction, and customer loyalty;Dam S. M.;The Journal of Asian Finance, Economics and Business,2021

5. Defining A "Brand": Beyond The Literature With Experts' Interpretations

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