The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia-Reference-Cited by-同舟云学术

The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Published:2024-04-08 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Febriyantoro Mohamad Trio¹^ORCID,Mulyadi Tirta²^ORCID,Hendrayani Eka³^ORCID,Kadir Rifadli D.⁴^ORCID,Kraugusteeliana Kraugusteeliana⁵^ORCID,Farida Qoriani Hersa⁶^ORCID,Fageh Achmad⁷^ORCID

Affiliation:

1. Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya, Tangerang, Indonesia

2. Department of Culinary Management, Batam Tourism Polytechnic, Batam, Indonesia

3. Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi, Indonesia

4. Faculty of Islamic Economics and Business, IAIN Sultan Amai Gorontalo, Indonesia

5. Department of Information System, Universitas Pembangunan Nasional Veteran, Jakarta, Indonesia

6. Faculty of Islamic Economics and Business, UIN Kiai Haji Achmad Siddiq Jember, Indonesia

7. Department of Shariah Economics Master’s Program, Universitas Islam Negeri Sunan Ampel, Surabaya, Indonesia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2336637

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5. Utilitarian and Hedonic Motivations for Live Streaming Shopping