Do emotions bring customers to an environment: Evidence from Pakistani shoppers?-Reference-Cited by-同舟云学术

Do emotions bring customers to an environment: Evidence from Pakistani shoppers?

Published:2018-01-01 Issue:1 Volume:5 Page:1536305
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Aziz Saira¹²,Bahadur Waseem¹,Zulfiqar Salman³,Sarwar Binesh³^ORCID,Chandia Khurram Ejaz³^ORCID,Iqbal Muhammad Badr²

Affiliation:

1. School of Management Sciences, University of Science and Technology of China, Hefei, Anhui, China

2. Department of Management Sciences, COMSATS University Islamabad- Sahiwal Campus, Sahiwal, Pakistan

3. School of Public Affairs, University of Science and Technology of China, Hefei, Anhui, China

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1536305

Reference97 articles.

1. A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

2. How does the perceived retail environment influence consumers' emotional experience? evidence from two retail settings

3. The influence of in-store lighting on consumers' examination of merchandise in a wine store

4. Hedonic shopping motivations

5. Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

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