“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices-Reference-Cited by-同舟云学术

“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices

Published:2018-01-01 Issue:1 Volume:5 Page:1503221
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Liang Xiaoning¹^ORCID,Gao Yuhui²,Ding Qing Shan³

Affiliation:

1. Trinity Business School, Trinity College Dublin, the University of Dublin, Dublin, Ireland

2. DCU Business School, Dublin City University, Dublin, Ireland

3. Huddersfield Business School, University of Huddersfield, Huddersfield, United Kingdom

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1503221

Reference42 articles.

1. Assessing Marketing Performance: Reasons for Metrics Selection

2. Behavioral Work Outcomes of a Strategic Performance Measurement System-Based Incentive Plan

3. How does CRM technology transform into organizational performance? A mediating role of marketing capability

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