What factors determine use of quality-related marketing research information? An empirical investigation
Author:
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
http://www.tandfonline.com/doi/pdf/10.1080/09544120123611
Reference32 articles.
1. Estimating Nonresponse Bias in Mail Surveys
2. On the evaluation of structural equation models
3. The Utilization Process: A Conceptual Framework and Synthesis of Empirical Findings
4. Factors Affecting the Use of Market Research Information: A Path Analysis
5. A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use
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