The Moderating Effects of Product Involvement on Escalation Behavior
Author:
Affiliation:
1. Daegu University, Gyeongsan, Republic of Korea
2. Georgia State University, Atlanta, GA, USA
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2017.1328648
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1. Excitement Up! Price Down! Measuring Emotions in Dutch Auctions
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