Content-related factors influence perceived value of location-based mobile advertising
Author:
Affiliation:
1. National Chengchi University, Taipei City, Taiwan
2. Nanyang Technological University, Singapore
Funder
Nanyang Technological University
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2018.1432995
Reference62 articles.
1. Determinants of mobile consumers' perceived value of location-based advertising and user responses
2. Developing location-based mobile advertising in Singapore: A socio-technical perspective
3. Attitude toward Location-based Advertising
4. User acceptance of location-based social networking services
5. A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach
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