Mobile Operating Systems’ Impact on Customer Value: IOS vs. Android-Reference-Cited by-同舟云学术

Mobile Operating Systems’ Impact on Customer Value: IOS vs. Android

Published:2023-12-22 Issue: Volume: Page:1-14
ISSN:0887-4417
Container-title:Journal of Computer Information Systems
language:en
Short-container-title:Journal of Computer Information Systems

Author:

Xun Jiyao¹,Chong Woon Kian²,Dolega Les³

Affiliation:

1. Entrepreneurship and Enterprise Hub, Entrepreneur College, Xi’an Jiaotong-Liverpool University, Taicang, City, China

2. Department of Marketing, SP Jain School of Global Management, Singapore

3. Department of Geography and Planning, University of Liverpool, Liverpool, UK

Funder

Xi’an Jiaotong-Liverpool University Research Enhancement Fund

Publisher

Informa UK Limited

Subject

Computer Networks and Communications,Education,Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08874417.2023.2292712

Reference69 articles.

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2. Understanding Mobile Commerce Continuance Intentions: An Empirical Analysis of Chinese Consumers

3. Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

4. Evaluating app bundling strategy for selling mobile apps: an ambivalent perspective

5. The effects of consumption values and relational benefits on smartphone brand switching behavior

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