The dimensionality of the market orientation construct
Author:
Affiliation:
1. School of Business and Economics, Loughborough University Epinal Way Loughborough, Leicester, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2019.1677747
Reference135 articles.
1. Partner selection in co-opetition: a three step model
2. Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
3. The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
4. A General Approach for Representing Constructs in Organizational Research
5. The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses
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