Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis
Author:
Affiliation:
1. International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
2. Department of Management, University of Isfahan, Isfahan, Iran
3. Macquarie Business School, Macquarie University, Sydney, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.2016896
Reference118 articles.
1. Destination image and tourist behavioural intentions: A meta-analysis
2. City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea
3. ORGANIZATIONAL SOCIALIZATION TACTICS: A LONGITUDINAL ANALYSIS OF LINKS TO NEWCOMERS' COMMITMENT AND ROLE ORIENTATION.
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Drivers and outcomes of airline passenger satisfaction: A Meta-analysis;Journal of the Air Transport Research Society;2024-12
2. Unlocking the power of employee word-of-mouth to recruit young talent within university settings;International Journal of Manpower;2024-08-14
3. Green intellectual capital and employee environmental citizenship behavior: the mediating role of organizational agility and green creativity;Journal of Intellectual Capital;2024-07-23
4. Building employee commitment through internal branding – a meta-analytic study;European Journal of Marketing;2024-04-10
5. Satin bowerbird optimizer-neural network for approximating the capacity of CFST columns under compression;Scientific Reports;2024-04-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3