Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach
Author:
Affiliation:
1. Jindal Global Business School, O.P. Jindal Global University, Sonipat, India
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1971283
Reference133 articles.
1. When Good Brands Do Bad
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5. Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity
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