Agency theory in marketing: 27 years on-Reference-Cited by-同舟云学术

Agency theory in marketing: 27 years on

Published:2021-12-28 Issue: Volume: Page:1-27
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Chohan Raeesah¹²

Affiliation:

1. Department of Business Administration, Industrial Marketing, Business Administration and Industrial Engineering, Luleå University of Technology, Luleå, Sweden

2. School of Management Studies, University of Cape Town, Cape Town, South Africa

Funder

no financial

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1996448

Reference83 articles.

1. Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance

2. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories

3. To Serve or Create? Strategic Orientations toward Customers and Innovation

4. Delegating Pricing Decisions

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