Strategic sport marketing in the society of the spectacle
Author:
Affiliation:
1. Consultant & Expert in ‘Sportainment’ and Professor, Marketing Department, ESG UQAM, Montreal, Canada
2. Professor, International Business, Carleton University, Ottawa, Canada
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1965188
Reference77 articles.
1. Identifying Sports Diplomacy Resources as Soft Power Tools
2. The Power of Creative Destruction
3. Horse Racing in Imperial Rome: Athletic Competition, Equine Performance, and Urban Spectacle
4. Esports extension of a football brand: stakeholder co-creation in action?
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