Esports extension of a football brand: stakeholder co-creation in action?-Reference-Cited by-同舟云学术

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Esports extension of a football brand: stakeholder co-creation in action?

Published:2019-12-03 Issue:1 Volume:20 Page:47-68
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Bertschy Marjorie¹,Mühlbacher Hans²,Desbordes Michel³

Affiliation:

1. Department of Marketing and Communication, International University of Monaco, Monaco

2. Department of Marketing and Communication, International University of Monaco, INSEEC Research Center, Monaco

3. Faculty of Sport Sciences, Université Paris Sud, Orsay, France

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2019.1689281

Reference87 articles.

1. Consumer Evaluations of Brand Extensions

2. Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

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