Competitor orientation in successful SMEs: an exploration of the impact on innovation
Author:
Affiliation:
1. Department of Management and Marketing, University of Limerick, Limerick, Ireland
2. Department of Marketing, Entrepreneurship and Strategy, Ulster University, Belfast, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384040
Reference75 articles.
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5. Marketing Orientation in SMEs: Effects of the Internal Environment
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