Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context-Reference-Cited by-同舟云学术

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Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context

Published:2021-02-21 Issue: Volume: Page:1-31
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Srivastava Abhinav¹,Mukherjee Dr. Srabanti²^ORCID,Jebarajakirthy Charles³

Affiliation:

1. Doctoral Research Scholar, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India

2. (Marketing), Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India

3. Lecturer in Marketing, Department of Marketing,Griffith Business School, Gold Coast Campus, Griffith University, Southport, QLD, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1885476

Reference142 articles.

1. When do materialistic consumers join commercial sharing systems

2. Retailers and new product acceptance in India's base of pyramid (BoP) markets

3. Appraising the unusual: Framing effects and moderators of uniqueness-seeking and social projection

4. Using Context to Build Rigor

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid;Journal of Poverty;2024-08-06

2. From individual to household decision‐making: A practical perspective on the base of the pyramid consumer;Journal of Consumer Behaviour;2024-07-30

3. The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa;Heliyon;2024-06

4. Exploring the brand gratitude paradigm at BOP in the context of emerging markets;International Review on Public and Nonprofit Marketing;2024-05-17

5. Méthodes, techniques et pratiques de recherche sur les consommateurs pauvres : un état de l’art et un vade-mecum;Recherche et Applications en Marketing (French Edition);2024-04-26

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