Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance
Author:
Affiliation:
1. Associate Professor of Marketing at EM Strasbourg Business School, University of Strasbourg, HuManiS, France
2. Emeritus Professor of Marketing at Aix-Marseille University, IAE, CERGAM, Puyricard, France
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1874488
Reference99 articles.
1. Dimensions of Brand Personality
2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
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4. The impact of brand personality on consumer behavior: the role of brand love
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