What influences people to click ‘like’ on posts of branded content?
Author:
Affiliation:
1. Faculty of Business & Law, Northumbria University, Newcastle, UK
2. Faculty of Business, Macao Polytechnic University, Macao SAR, China
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2058067
Reference92 articles.
1. The role of social media in the co-creation of value in relationship marketing: a multi-domain study
2. Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
3. Estimating Nonresponse Bias in Mail Surveys
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